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Reaching key target groups and ordinary citizens
Awareness of climate issues has grown considerably in Finland since the Climate Change Communications Programme was launched in 2002. People are now better equipped to take in information from different sources, and also more ready and willing to act.
These changes in attitudes are due to many factors, including political developments, ever more alarming scientific predictions, and exceptional weather conditions over the last few years. The highly visible campaigns within the Finnish Climate Change Communications Programme have also undoubtedly played their part.
Many focus areas
The programme has involved funding for campaigns directed at many different groups. Projects have been designed to inform their intended target groups about the impacts of climate change, and to encourage them to help reduce these impacts.
The programme’s first phase focused on businesses, including firms in the energy, waste management, construction, forestry and farming sectors, as well as local authorities, regional associations and journalists.
Special efforts have been made throughout the programme to reach young people, who will be responsible for important decisions in the future. Schools and teachers have been key target groups.
Links to an EU-wide campaign
During the programme’s final year from June 2006, a special campaign Tee muutos (Make a change) was run across Finland in collaboration with the European Commission’s EU-wide programme. The Finnish campaign especially aimed to bring climate issues closer to ordinary people – to arouse their interest, increase their awareness, and change their attitudes.
the opinion poll of the attitudes of Finns >>
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